Marketing Channels

Channel specific marketing strategies

Social Media Marketing:

• Platform-Specific Playbooks: Step-by-step strategies for LinkedIn (B2B), Instagram (visual brands), and TikTok.

• Content Mix and Calendar: Templates for structuring educational vs. promotional content.

• Influencer Engagement: Identifying and working with influencers on each platform, including micro and macro.

Email Marketing:

• Automation Sequences: Examples for welcome series, re-engagement, and post-purchase follow-ups.

• Personalization & Segmentation: Guidelines for targeting based on behavior, purchase history, and demographics.

• Drip Campaigns: Templates for nurturing leads over a long period with strategic, automated touchpoints.

Content Marketing:

• Blog Post Formats: Guides for listicles, case studies, tutorials, and SEO-optimized articles.

• Video Scripts: Templates for educational, product demo, and testimonial videos.

• Cross-Channel Amplification: Strategy for distributing content on social media, email, and repurposing for SEO.

SEO & SEM:

• Keyword Research: Guides on tools and methods to identify valuable keywords.

• Local SEO for Brick-and-Mortar: Optimizing Google My Business, using local keywords, and earning reviews.

• Ad Campaign Structure: Best practices for structuring Google Ads campaigns with target keywords.

Paid Advertising:

• Platform Guides: Ad playbooks for Facebook/Instagram, TikTok, and Google/YouTube with focus on creative, targeting, and metrics.

• Ad Creative Templates: Designs for high-conversion ad templates based on best practices.

• A/B Testing Plans: Guidelines for testing copy, visuals, and calls-to-action to optimize ad performance.